Targeting consuming audience becomes automatic
The 1st adexchange 100% E-commerce

ABOUT

3WAdex is the first private programmatic marketplace focused on E-commerce audiences! 3WAdex commercializes, in an exclusive and real-time auction model (RTB), the display inventory of more than 10 websites, all consumption-oriented and leaders on the French market. 3WAdex offers to advertisers and agencies a digital qualified audience pf 19.2 million of Unique Visitors per month, whether more than 41.1% of the French E-commerce audience, and more than 1.26 billion of impressions. (Sources: Médiamétrie//NetRatings, January 2014; DFP, global potential of 3WADex’s network, January 2014). 3WAdex uses the real-time marketplace technology developed by DoubleClick AdExchange, and his own DMP, realised in partnership with Ezakus, which allows the use of first-party data directly extracted from its editors. “By dint of our unique marketing as advertising sales house dedicate to retail media, 3WAdex allows the direct and real-time connection between brands and the premium audience of our E-commerce websites, in a private, exclusive and totally brand-safety environment. Advertisers and Trading desks manage to reach their Audience Planning goals by targeting prescribers and shoppers on a programmatic model” concludes Christophe Blot, CEO of 3W Régie.

Press release

EDITORS

OFFER

Thematic Offer

20 consumption categories (Home, Auto/Moto, Hardware, B2B, Childcare, Real Estate, Supermarket…)

Private Offer

Accessible by Deal Id and gives priority access to specific inventory

Media+Data Offer

Includes socio-demographic and behavioural data

PRESS RELEASE

1.Release 3WAdex

image

PRESS RELEASE

2014/12/9

3W Régie launches its Programmatic advertising marketplace

image

3W Régie announces the launch of 3WAdex, the 1st private & real-time advertising marketplace focused on E-commerce audiences.

A great “premiere” in E-commerce

3WAdex commercializes, in an exclusive and real-time auction model (RTB), the display ad-inventory of 14 websites, all consumption-oriented: Apreslachat, Cdiscount, CdiscountPro, ComptoirSanté, GéantCasino, GoSport, LaRedoute, MisterGoodDeal, MonCornerDéco, PriceMinister, ToutyPasse, Trèfle, Vivastreet and Wanimo.

3WAdex offers to announcers and their boards a qualified-digital audience of 19.2 million of Unique Visitors per month1, whether more than 41.1% of the French E-commerce audience, and more than 1.26 billion of impressions2.

3WAdex uses the real-time marketplace technology developed by DoubleClick AdExchange, and his own DMP, realised in partnership with Ezakus, which allows the use of first-party data directly extracted from its editors.

A brand new positioning in the Programmatic trading industry

Thanks to the complementarity and strength of its websites, 3WAdex benefits from a unique positioning on the French programmatic industry. By mustering its forces within a unique platform, 3WAdex has reached a critical size permitting to defend and propose a regularly renewed, specific and receptive audience.

Efficient and specific devices

3WAdex marketplace provides to real-time bidders a full access to its display ad-inventory in 3 ways:

  • Thematic offer via 20 consumption universes (Home, Auto/Moto, Hardware, B2B, Childcare, Real estate, supermarket…)

  • Private offer using deal id, that give priority access to specific inventory

  • Media+Data offer including socio-demographic and behavioural data

“By dint of our 3-years-old-experience in programmatic monetization of ad-inventory, and thanks to the experiment and reactivity of our in-house team (a pool of trade, yield management and technic collaborators working on Programmatic), our unique positioning as advertising agency dedicated to retail media, and our ability to propose a media+1st-party-data mix, 3WAdex injects high-value components to Programmatic advertising. We ease the direct and real-time appointment between brands and the premium audience of our E-commerce websites, in a private, exclusive and totally brand-safety environment.

Advertisers and Trading desks can then pretend to reach their Audience Planning goals by targeting prescribers and shoppers on a real-time model” concludes Christophe Blot, CEO of 3W Régie.

Sources: 1Médiamétrie//NetRatings, January 2014; 2DFP, global potential of 3WAdex’s network, January 2014

About: 3W Régie is an advertising agency specialized in E-commerce & Classified audiences. With a network of E- commerce French leaders, (Cdiscount, PriceMinister, LaRedoute, MisterGoodDeal, etc.), 3W Régie addresses advertisers and media agencies who want to target an audience of cyber-consumers, regularly renewed and particularly receptive to commercials. 3W Régie operates on the Digital Marketing industry and propose a wide range of advertising solutions on web, mobile and direct marketing direct devices : visibility (exclusive format, contextual media-planning, audience planning including first-party data), performance (CPMA, native advertising), and engagement (rich media, special integration).

More: www.3wadex.com / Christophe BLOT (CEO, 3W Régie) / +33(0)6 43 65 01 75 / christophe.blot@3wregie.com

Web www.3wregie.com Twitter @3W_Regie Facebook www.facebook.com/3wregie

CONTACT

3W Régie

26/28 rue d’Aboukir
75002 PARIS
France

+33(0)1 40 62 75 22
contact@3wadex.com

Get in touch with us

Let your message & contact information, you’ll be replied quickly

*
*
*
*
*
*
Your message has been sent! Thank you and goodbye !
Oops , an error occurred ! Please correct the missing or incorrect fields.