20 consumption categories (Home, Auto/Moto, Hardware, B2B, Childcare, Real Estate, Supermarket…)
Accessible by Deal Id and gives priority access to specific inventory
Includes socio-demographic and behavioural data
3W Régie launches its Programmatic advertising marketplace
A great “premiere” in E-commerce
3WAdex offers to announcers and their boards a qualified-digital audience of 19.2 million of Unique Visitors per month1, whether more than 41.1% of the French E-commerce audience, and more than 1.26 billion of impressions2.
A brand new positioning in the Programmatic trading industry
Thanks to the complementarity and strength of its websites, 3WAdex benefits from a unique positioning on the French programmatic industry. By mustering its forces within a unique platform, 3WAdex has reached a critical size permitting to defend and propose a regularly renewed, specific and receptive audience.
Efficient and specific devices
“By dint of our 3-years-old-experience in programmatic monetization of ad-inventory, and thanks to the experiment and reactivity of our in-house team (a pool of trade, yield management and technic collaborators working on Programmatic), our unique positioning as advertising agency dedicated to retail media, and our ability to propose a media+1st-party-data mix, 3WAdex injects high-value components to Programmatic advertising. We ease the direct and real-time appointment between brands and the premium audience of our E-commerce websites, in a private, exclusive and totally brand-safety environment.
Advertisers and Trading desks can then pretend to reach their Audience Planning goals by targeting prescribers and shoppers on a real-time model” concludes Christophe Blot, CEO of 3W Régie.
Sources: 1Médiamétrie//NetRatings, January 2014; 2DFP, global potential of 3WAdex’s network, January 2014
About: 3W Régie is an advertising agency specialized in E-commerce & Classified audiences. With a network of E- commerce French leaders, (Cdiscount, PriceMinister, LaRedoute, MisterGoodDeal, etc.), 3W Régie addresses advertisers and media agencies who want to target an audience of cyber-consumers, regularly renewed and particularly receptive to commercials. 3W Régie operates on the Digital Marketing industry and propose a wide range of advertising solutions on web, mobile and direct marketing direct devices : visibility (exclusive format, contextual media-planning, audience planning including first-party data), performance (CPMA, native advertising), and engagement (rich media, special integration).